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Policy makers and the fruit and vegetable industry need to cooperate better, to create healthy and sustainable answers to Europe’s food challenges Freshfel Europe – The European Fresh Association has held its Annual conference together with Profel – The European...

Freshfel Europe and PROFEL’s first joint annual event “Fruit & Vegetables – healthy and sustainable solutions to Europe’s food challenges” For the first time, Freshfel, the European Fresh Produce Association and PROFEL, the European Association of Fruit and...

Freshfel Consumption Monitor gives room for careful optimism with rising figures for fruit & vegetable consumption Freshfel Europe publishes its latest edition of the Freshfel Consumption Monitor which analyses the production, trade and consumption trends for...

Where is the Fruit? - Freshfel report shows there is still misleading consumer information The image and name of fresh fruit is still often being misused by other food sectors. This is the main finding of the new edition of Freshfel’s ‘Where is the Fruit?’ study....

Flexitarians, vegetarians, vegans, meat-free-Mondays or Veggie-Fridays, whatever it is called, veggie trends are here to stay. Consumers have become increasingly interested in experimenting with veggie-inspired diets and this trend is only going to continue. However,...

A bright future for fresh produce: shaped by its strong assets and the sector’s capacity to innovate to meet consumers’ expectations After a decade of declining consumption, the fresh produce sector is looking forward to reap the benefits of the efforts undertaken in...