Fresh fruit & vegetables for Europe’s future 2019-2024

Fresh F&V in all policies

Fresh fruit and vegetables play a key role in Europe’s ambitions to protect the planet, provide healthy prosperous lifestyles to all and meet the Sustainable Development Goals. 

A fresh fruit and vegetables-in-all-policies approach should be taken by all policy makers at local, regional, national and European levels. 

Policy makers must ensure that Europe stimulates a higher level of fresh fruit and            vegetable consumption as part of a low environmental impact plant-based diet. 

Freshfel Europe’s 2019-2024 priorities document

This was the message given to European policy makers on the 2 December 2019 at the launch of Freshfel Europe’s priorities document ‘Fresh Fruit & Vegetables for Europe’s Future: Freshfel Europe’s Priorities for the EU Institutions 2019-2024’ at an event hosted by MEP Herbert Dorfmann in the European Parliament. 

From the CAP to intra-EU and global trade, the F&V supply chain and digitalization, Freshfel Europe’s priorities document outlines how policy makers can better position the fresh fruit and vegetable sector to achieve a forward-thinking coherent policy that will future proof our planet and meet consumers’ expectations now and into 2030. 

‘Fresh Fruit & Vegetables for Europe’s Future: Freshfel Europe’s Priorities for the EU Institutions 2019-2024’ can be downloaded here. 

More information about the launch event is available here.