Freshfel Europe’s priorities

The Freshfel Europe Manifesto 2030

Freshfel Europe stands as the leading voice of the fresh fruit and vegetable sector in Europe, serving the interests of the supply chain while promoting healthier, more sustainable consumption. As the lead representative body of the
sector EU-wide, it has played an essential role in the last 25 years, shaping EU policy, enhancing production, trade and retailing towards sustainable food systems, as well as strengthening the competitiveness of the European
sector with a view to stimulating consumption.

Freshfel Europe outlines in a “Manifesto” its priority areas and a strategic and structured approach to address them. It aims at guiding the association for the coming 5 years to best defend the interests and societal role of the fresh produce sector. The Manifesto should be shaped by a Freshfel Europe Vision and Mission, standing as follows:

• VISION: We want to advance fruit and vegetables as essential solutions for healthy diets, sustainable food systems, and resilient markets.
  
• MISSION: We advocate and deliver solutions for a competitive and sustainable fresh fruit and vegetable system. We aim to provide food that meets consumers’ expectations while contributing to a greener planet, healthier diets, a better society, and a stronger economy.

Please find the full Freshfel Europe Manifesto 2030 below.