Consumption Data

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Consumption Monitor

Freshfel Europe’s 2020 Consumption Monitor, the Association’s analysis for fresh fruit and vegetables production, trade and consumption trends in the EU-28, shows that in 2018 daily fresh fruit and vegetable consumption per capita has increased by 4% from 2017 levels to 363.76g per capita per day. While still below the WHO recommended minimum daily consumption of 400g, this represents a 5.1% increase compared to the previous five years (2013-2017) and halts previous consumption stagnation.

On 11 January 2021, Freshfel Europe today released its much-anticipated 2020 Consumption Monitor. Analysing fresh fruit and vegetable production, trade and consumption trends for the EU-28, Freshfel Europe’s 2020 Consumption Monitor examines the latest sector data from 2018. While aggregate consumption remained below the WHO recommended minimum daily consumption of 400g, fresh produce consumption in the EU showed a strong positive increase of 4% compared to 2017 levels. Representing a 5.1% increase compared to the previous five years (2013-2017), this significant improvement can be attributed to a 9.5% rise in fresh fruit consumption to 211.82g per capita per day, which also compensated for a slight overall decrease in vegetable consumption to 151.94g per capita per day.

This indication of a strong positive increase in EU consumption has coincided with increased sector efforts to raise awareness of the importance of fresh produce consumption over the last few years. Freshfel Europe General Delegate Philippe Binard commented on the publication emphasizing, “The findings of Freshfel Europe’s 2020 Consumption Monitor are highly encouraging and clearly illustrate that the sector’s heightened efforts to boost consumption above the WHO recommended minimum of 400g per capita per day are being paid off. While we will continue to observe the stability of this recovery, we need to investigate this new discrepancy between fruit and vegetable consumption”. Mr Binard encouraged the sector to continue its efforts adding, “The fresh fruit and vegetable sector must capitalize on 2021 being the UN International Year of Fruits and Vegetables. Continued reinforcement of the important role of fresh produce in a balanced healthy and sustainable diet is essential to maintain and boost this latest positive consumption trend”. Freshfel Europe is active in consumption promotion activities at EU-level. Freshfel Europe’s ‘Follow me to be healthy with Europe’ EU promotion campaign is now in its third year, and alongside its longstanding online #FruitVeg4You campaign this year Freshfel Europe is conducting a specific campaign, #SpeakUp4FruitVeg, to encourage support for the sector by EU policy-makers and boost consumption to celebrate the International Year of Fruits and Vegetables 2021.

As editors of this report, Freshfel Europe would like to stress that this Consumption Monitor is built upon official statistics from FAOSTAT (production) and EUROSTAT (trade). It uses the same methodology for the calculation of the consumption on an aggregate basis for the EU-28 as well as for all the 28 member states of the European Union. However, the accuracy of the trends relies on the validity and correctness of the FAOSTAT and EUROSTAT databases. This data may be affected by unexplained variations from year to year. As such, the Freshfel Europe Secretariat suggests using this document to look for overall trends rather than individual data, given that the data is calculated with the same methodology and is therefore comparable. We thank you for taking note of these remarks and hope you understand our cautionary approach.

How to order the Consumption Monitor

The Consumption Monitor is a service offered to Freshfel Europe’s members, but can also be purchased by non-members at a rate of EUR 1000. The 143-page document includes the following sections:

  1. Gross supply of fruit and vegetables in the EU-28 (trends in production, exports and imports (covering 2013-2018)
  2. A comparative review of consumption trends across the EU-28 (covering 2013-2018)
  3. A review of the total net supply, trends in production exports and imports in the EU-28 (covering 2013-2018).

You can order the “Freshfel Consumption Monitor 2020” by contacting or



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