The Technical Secretariat (TS) of the FreshProducePEFCR, which has developed the technical rules for calculating the environmental footprint of fruits and vegetables as part of Freshfel´s Environmental Footprint Initiative, welcomed more than 50 fruit and vegetable sector representatives to its event “Presentation of the FreshProducePEFCR & Next Steps” on 9 April 2025.
The event focused on the finalisation of the FreshProducePEFCR and the progress towards addressing the growing need for a standardised environmental footprint methodology for the European fresh produce sector. In light of the EU environmental footprint accountability requirements and the increasing transparency demands from the supply chain and consumers, the Technical Secretariat (TS) of the FreshProducePEFCR has worked in the past years on a harmonised solution for the sector that is aligned with the Product Environmental Footprint (PEF) methodology as recommended by the EU, to enhance the sector’s sustainability and maintain its competitiveness.
Freshfel Europe Vice-President Frédéric Rosseneu started the event by highlighting the need to develop PEFCR tools for the fruit and vegetable business. “Developing a harmonized methodology and category rules is essential for the sector and its ability to communicate the sustainability assets of fresh produce.” He added: “We need to speak the same language if we want to talk to consumers and address their transparency demands effectively.” Jeroen Weststrate (Project leader and Researcher at Wageningen University & Research) presented the process of developing the calculation rules, as well as the finalisation of the FreshProducePEFCR and its implementation in the sector. He explained: “The PEFCR project is a prime example of how sectoral collaboration can drive meaningful impact. Not only has a new industry standard been set, but it has also laid the foundation for lasting environmental and sectoral change, providing trustworthy sustainability metrics that drive targeted sustainability performance improvements, while ensuring comparable results.” Fresh Produce Centre’s General Manager Richard Schouten focused on the concrete advantages that the use of the FreshProducePEFCR will bring to the sector: “By developing the FreshProducePEFCR, the sector takes a proactive step to be more transparent to help create one common standard on environmental sustainability.”
Freshfel Europe General Delegate Philippe Binard concluded the event by encouraging the fruit and vegetable sector to embrace the advantages of the tools that effectively harmonize the environmental accountability of the sector: “After years of progress, we look forward to the next big step for the FreshProducePEFCR – its adoption and implementation by the wide variety of actors in the fresh produce business. As the process of bringing the chain together to develop the methodology comes to an end, it’s now up to the sector to take to the fullest this opportunity to calculate, communicate, and further enhance the environmental benefits of fresh fruit and vegetables.”
About Freshfel’s Environmental Footprint Initiative
The FreshProducePEFCR addresses the growing need for a standardized environmental footprint methodology for the fresh produce sector, in light of the EU environmental footprint accountability requirements and the increasing transparency demands from the supply chain and consumers. Freshfel Europe and its members have embarked on the Environmental Footprint Initiative to develop together a fresh fruit and vegetable environmental footprint methodology (FreshProducePEFCR), database, and digital tools that are broadly accepted by the industry, stakeholders, and consumers. The objective of the Initiative, which is aligned with the Product Environmental Footprint (PEF) methodology as recommended by the EU, is to enhance the sector’s sustainability and maintain its competitiveness.
Freshfel Europe members participating in the Freshfel Environmental Footprint Initiative include Ailimpo, ANPP, Apeel Sciences, Assomela, Bama Gruppen, Bayer AG, BVEO, COLEAD, Dole plc, Greenyard, Fresh Produce Centre, IG International, Interfel and VBT. Freshfel Europe itself is acting as the sector representative within the Initiative, with support and cooperation from the European Sprouted Seeds Association (ESSA) and Growing Media Europe.
More information about the activities of the Freshfel Environmental Footprint Initiative is available here.
Technical Secretariat FreshProducePEFCR
Freshfel Europe (Chair)
Wageningen Social & Economic Research (TS Support – Lead)
Dutch Fresh Produce Centre (GroentenFruit Huis)
Greenyard
Dole PLC
Mérieux Nutrisciences | Blonk (TS Support)
PRé Sustainability (TS Support)
For any questions regarding Freshfel’s Environmental Footprint Initiative, please contact Gil Kaufman at g.kaufman@freshfel.org.