Consumption Monitor

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Consumption data

In June 2015, Freshfel Europe released the latest edition of its Freshfel Consumption Monitor, analysing trends in the production, trade and supply of fresh fruits and vegetables across the EU-28, as well as consumption information in Norway, Switzerland and the USA. The Consumption Monitor was developed by the Freshfel Working Group on Promotion, Communication and Image, under the auspices of the Freshfel Supply Chain and Retail Division. This study is part of the actions undertaken by Freshfel in the framework of the EU Platform for Action on Diet, Physical Activity and Health. Freshfel a the member of the platform where it represents the fruit and vegetables sector at European level.

The latest Consumption Monitor is the twelfth edition of the report, which covers the period from 2008 to 2013. The Consumption Monitor identifies EU-wide trends relating to production, import and export and includes specific information on fresh fruit and vegetable net supply and consumption trends for the EU-28 and the different Member States.

Findings from the latest Consumption Monitor show that the consumption of fresh fruit and vegetables in the EU-28 stands at 341.81 gram per capita per day in 2013. This is an increase of 5.6% compared with 2012 but a decrease of 1.9% compared with the average of the years 2008-2012. It means that consumption in the EU-28 remains under the recommendation of the World Health Organisation (WHO) to consume a minimum of 400 g of fresh produce per day. Out of the 28 member states of the European Union, 22 are below the level recommended by the WHO.

The per capita fruit consumption in the EU-28 in 2013 stands at 188.60 gram per capita per day. This is 10.1% more than in 2012 but 1.5% less than the average of the years 2008-2013. Per capita vegetable consumption in 2013 stands at 153.22 gram per capita per day. This is 0.5% more than in 2012 and 2.3% more than the average of the previous five years.

The Consumption Monitor shows that fresh fruit and vegetable consumption in the EU have slightly increased in 2013. Nonetheless, it still shows an overall decreasing trend in EU consumption. The continuous low consumption makes it urgent to continue to stimulate fresh fruit and vegetable consumption,” stated Philippe Binard, General Delegate of Freshfel.

How to order the Consumption Monitor

Copies of the ‘Freshfel Consumption Monitor (154 pages) are available from the Freshfel Secretariat. Freshfel Members receive the report free of charge; non-members are asked to pay a price of €500. The document includes the following sections:

  1. total gross supply of fruit and vegetables in the EU-28 including trends in production, exports and imports of fruit and vegetables;
  2. a comparative review of consumption trends across the EU-28;
  3. a review of the total gross supply, trends in production, exports and imports of fruit and vegetables in the countries of the EU-28; and
  4. consumption trends in Norway, Switzerland and the USA.

You can order the “Freshfel Consumption Monitor 2015” by filling the below electronic form. (All fields are mandatory)

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