The fresh produce category and market transparency: When debating market transparency, the specific characteristics of the fruit and vegetable supply chain should be kept in mind: There is (sometimes high) perishability and seasonality; production is not always stable and could vary from one year to the other, depending on climatic conditions; for most of the products, there is a very short commercial cycle; within a single product category, there is a huge diversity in specific variety, quality, growing method, freshness & maturity, and packaging. Given the multi-layered supply chain structure, there are different market realities and prices. Additionally, the market reality could vary widely from one market to the other, and from one Member State to the other. Both supply and demand can fluctuate, resulting amongst others from climatic conditions. This can lead to (high) price volatility, in particular for produce with a shorter shelf-life.
- So far ‘worst case scenario’ avoided but Brexit impact on fresh produce sector mounting with extra costs totalling €55 million 20/01/2021
- Freshfel Europe urges Trade Commissioner for swift solutions to secure EU fresh produce exports to India without unnecessary red tape resulting from the new Indian Order on non-GM certification 19/01/2021
- 2020 Freshfel Europe Consumption Monitor shows strong positive 4% increase in EU fresh fruit and vegetable consumption 11/01/2021
- Freshfel Europe launches #SpeakUp4FruitVeg campaign for 2021 International Year of Fruits and Vegetables 05/01/2021
- Freshfel Europe calls for urgent need to ensure free movement of essential goods to & from the UK in crucial Christmas pre-Brexit period 21/12/2020