The fresh produce category and market transparency: When debating market transparency, the specific characteristics of the fruit and vegetable supply chain should be kept in mind: There is (sometimes high) perishability and seasonality; production is not always stable and could vary from one year to the other, depending on climatic conditions; for most of the products, there is a very short commercial cycle; within a single product category, there is a huge diversity in specific variety, quality, growing method, freshness & maturity, and packaging. Given the multi-layered supply chain structure, there are different market realities and prices. Additionally, the market reality could vary widely from one market to the other, and from one Member State to the other. Both supply and demand can fluctuate, resulting amongst others from climatic conditions. This can lead to (high) price volatility, in particular for produce with a shorter shelf-life.
- Freshfel Europe Headlines 3 – 2020 03/06/2020
- Fresh Times Edition 2 – 2020 08/05/2020
- Freshfel Europe releases COVID-19 Impact Assessment for EU fresh fruit & vegetable sector 06/05/2020
- EU fresh fruit & vegetable sector urgently requires additional financial assistance & flexibility in CAP tools to avoid food supply crisis 17/04/2020
- Freshfel Europe concerned over increasing financial burden and long-term stability of European fresh fruit and vegetable supply 08/04/2020