The Fresh Times collects fun promotion initiatives in the fruit and vegetable sector. It wants to encourage good ideas and spread best practices. In this edition, you can find the following initiatives:

  • Australia – Marketing Campaign of the Year at Asia Fruit Awards
  • Germany – Minister for Agriculture wants to encourage more direct promotion and sales
  • Switzerland – BioSuisse starts campaign focussing on nature´s balance
  • Spain / Belgium – Innovative packaging solutions for to-go and summer season
  • Japan – Innovative talking vegetables a hit with a local supermarket
  • US – Successful ‘Eat brighter’ campaign extended
  • New Zealand – Supermarket viral after free fruit for children
  • US – Chiquita books success with Minions

If you have information about exciting promotion campaigns all over the world, please send it to the Freshfel secretariat so that we can share it.

To view or download the full document, please click here.

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