The Fresh Times collects fun promotion initiatives in the fruit and vegetable sector. It wants to encourage good ideas and spread best practices. In this edition, you can find the following initiatives:
- Brussels: Fresh produce – the answer on all consumer wishes!
- U.K.: A walk in the streets of London – Note from the editor
- Norway: EAT MOVE SLEEP
- All across Europe: Snacking into another dimension
- The Netherlands: BBQ Season is eggplant season
- France: Interfel celebrates “La fraich attitude”
- Germany: Wellness with apples
- Italy: Fruit around the clock with Fruit24
- Japan: Hello Kitty – branded melon
- Spain: Local apples with an identy
- Austria: A veggie truck on tour
- U.K.: Inauguration of the “Great British peas week”
If you have information about exciting promotion campaigns all over the world, please send it to the Freshfel secretariat so that we can share it.
To view or download the full document, please click here.