The Fresh Times collects fun promotion initiatives in the fruit and vegetable sector. It wants to encourage good ideas and spread best practices. In this edition, you can find the following initiatives:

  • Freshfel Europe – EGEA conference asks policy makers to do more to increase fruit and vegetable consumption
  • Global – New global alliance for promotion of fresh fruit and vegetables
  • Ireland – Fyffes launches free educational App for kids aged 7-10 years
  • Netherlands/Belgium/Italy – Zespri launches new app to promote SunGold
  • Italy – Melinda invents MelaRido, the apple with the funny face
  • Netherlands/Germany/UK – Colourful taste campaign promotes bell peppers to young mothers
  • UK – Jazz Apple Juniors Club launched
  • Poland/Hungary – My healthy family

If you have information about exciting promotion campaigns all over the world, please send it to the Freshfel secretariat so that we can share it.

To view or download the full document, please click here.

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