The Fresh Times collects fun promotion initiatives in the fruit and vegetable sector. In this edition, you can find the following initiatives:

  • Freshfel Europe – EGEA conference on healthy diet & healthy environment in Milan from 3-5 June 2015
  • France – Joya apples focus on young people and coolness
  • US – New campaign relies on sport and movie celebrities to reach teenagers
  • Germany /Austria – San Lucar enlists Shaun the Sheep for promotion campaign
  • Poland – Krakow starts free distribution programme in schools

If you have information about exciting promotion campaigns all over the world, please send it to the Freshfel secretariat so that we can share it.

To view or download the full document, please click here.

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