The Fresh Times collects fun promotion initiatives in the fruit and vegetable sector. It wants to encourage good ideas and spread best practices. In this edition, you can find the following initiatives:

  • EU – Final outcomes of two pilot projects on healthy lifestyles
  • Spain – Promotion of persimmon Ribera del Xùquer
  • Europe – Snoopy is the new face for Compagnie Fruitiere
  • North America – The empire strikes back … on fresh produce
  • Spain – Strawberries Europe: Vive la Roja
  • Austria – “Frisch-saftig-steirisch” invests in the youth
  • UK – New push for salad campaign
  • Germany – “Per” and “Simon” inspire children
  • USA – “Imperfect Produce” delivers “imperfect produce”
  • New Zealand – Do it yourself!

If you have information about exciting promotion campaigns all over the world, please send it to the Freshfel secretariat so that we can share it.

To view or download the full document, please click here.

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