The Fresh Times collects fun promotion initiatives in the fruit and vegetable sector. It wants to encourage good ideas and spread best practices. In this edition, you can find the following initiatives:

  • Brussels: “Not business as usual”
  • FRANCE: EU-Project “Vivons en forme” and the results
  • UK and France: St. Valentines brought a lot of PinkLady ®this year…
  • UK: “Smart Sugar”-App gives hints for healthy fruit and veg swaps
  • New Zealand and  Australia: “PickRight.FeelBright” –  a cross-sectoral success
  • Italy and  Germany: “Enjoy Fruitness”-Campaign ends with a big roadshow
  • US: Which apple will make it in the “Fiber four?”
  • Germany: Cabbage goes radio
  • Netherlands: Vegetables to go thanks to packaging
  • International: Year of Pulses just begun

If you have information about exciting promotion campaigns all over the world, please send it to the Freshfel secretariat so that we can share it.

To view or download the full document, please click here.

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