Annual Event 2022 Programme

17 May 2022 – Networking Cocktail

Networking Cocktail for Freshfel Europe members in Brussels.

18 May 2022 – Freshfel Europe Annual Event 2022

Freshfel Europe Annual Event 2022 at the Thon Hotel EU, Brussels, including Freshfel AGM and Public Conference. 

09:00 – 09:30    Welcome coffee

09:30 – 10:30    Freshfel Europe Annual General Meeting (Freshfel Europe members only)

10:45 – 12:30    Freshfel Europe Public Conference

Moderation by Mike Knowles (Fruitnet Europe, Managing Director) 

10:45 – 11:00 Opening remarks

  • Opening remarks by Salvo Laudani (Freshfel Europe Vice-President)
  • Opening remarks by Franc Bogovič (Member of the European Parliament, EPP, Slovenia)

Sessions: Opportunities for the fresh produce sector in a disruptive environment

11:00 – 11:30: The EU Green Deal and Farm to Fork Strategy

  • Presentation by Claire Bury (European Commission, DG Sante, Deputy Director General)
  • Exchange of views with Freshfel Europe members

11:30 – 12:00: Trade & market developments

  • Remarks by Philippe Binard (Freshfel Europe General Delegate)
  • Presentation by Denis Redonnet (European Commission, DG Trade, Chief Trade Enforcement Officers)
  • Exchange of views with Freshfel members

12:00 – 12:30 The assets of the new CAP

  • Presentation by Mauro Poinelli (European Commission, DG Agri, Head of Unit E.2 Wine, spirits & horticultural products)
  • Exchange of views with Freshfel members

12:30 – 14:00    Lunch at Thon Hotel EU, Brussels

14:00 – 15:00    Launch of Freshfel Europe’s new promotion programme ‘Life is Better with Fruit and Vegetables’

  • Presentation of the programme by Freshfel Europe and the project partners
  • Fruit and vegetable consumption trends among Millennials: survey results by Potloc
  • The future of fruit and vegetables: analysis by Melanie Bartelme (Mintel)
  • Interview with a Millennial influencer

15:00    Closing


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