Annual Event

Programme Annual Event – 8 June 2018

Here you can find the preliminary programme outline, as well as more background information on the speakers and details for the Freshfel Statutory AGM.

8:45- 9:45 – Freshfel Statutory AGM

The statutory AGM is a closed session for Freshfel members & associated members only.

9:45 – 10:15 – Networking coffee break

10:15 – 12:45 – Joint Evnt DFHV – Freshfel Europe

  • Opening remarks and setting the scene – Freshfel Europe and DFHV
  • How to engage with customers today – Heike Scholz (Strategy consultant on mobile businesses)
  • DFHV contracted research on implications of digitialization for the fresh produce sector – Prof. Gunther Hirschfelder (University of Regensburg)
  • European and global retailers adapting to the new environment of the digital economy – Jean Jacques Vandenheede (former Director of Retail Research at Nielsen Europe)
  • Business response to evolving European consumers’ attitude – Bert Graafsma (Director Agrifood at PWC B.V)
  • Closing remarks – Freshfel Europe and DFHV

12:30 – 14:00 – Networking Lunch

13:30 onwards – DFHV AGM

The DFHV AGM is a closed session for DFHV members only.

Any changes to the above programme will be updated on this page as soon as possible. More information about the confirmed speakers can be found in the next tab as well.

Confirmed speakers include:

Heike Scholz

  • Heike Scholz is a startegy consultant on mobile business based in Hamburg. She is the co-founder and author of ‘Future of Shopping’.
  • More information via: @ mobile zeitgeist and

Prof. Gunther Hirschfelder

  • Gunther Hirschefelder is a Professor at the University of Regensburg
  • More information via: LinkedIn

Jean Jacques Vandenheede

  • Jean-Jacques Vandenheede is the former Director of Retail Research at Nielson Europe
  • More information can be found via: LinkedIn

Bert Graafsma

  • Bert Graafsma is the Director of Agrifood at PWC B.V, The Netherlands
  • More information can be found via: LinkedIn

More details about the programme will be updated here as soon as possible.

Freshfel Statutory AGM – 8 June 2017 from 8:45 – 9:45

Freshfel Europe members and associated members are invited to attend the 2018 Statutory Annual General Meeting of the Association.

The meeting will take place in Brussels on Friday 8 June from 8:45 until 9:45 at the Mövenpick Hotel, Hamburg.

The details regarding the agenda should have been circulated to you by email. In case you have not received any information yet and you are a Freshfel member or associated member and would like to participate, Please contact Nicola Pisano.


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