The Fresh Times collects fun promotion initiatives in the fruit and vegetable sector. It wants to encourage good ideas and spread best practices. In this edition, you can find the following initiatives:

  • Note from the editor: Christmas contemplation
  • France: The magic of Kaki in the air…
  • U.S.A.: “Pearing” before the holidays
  • Germany: To cool for school?
  • The Netherlands: Back to the dinosaur age?
  • China: Santa and The Cherries
  • Austria/Germany: Vitamin C for great voices
  • Spain: A heavyweight for female athlete’s success
  • Pan-European Consumer Education: The true cost of food
  • U.S.A.: Kids speak fresh…

If you have information about exciting promotion campaigns all over the world, please send it to the Freshfel secretariat so that we can share it.

To view or download the full document, please click here

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